Social Media & Online Display Advertising

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Leverage Social & Online Media

Using our powerful marketing data, Populus can micro-target a client’s Facebook ads.  This involves uploading a targeted segment of our consumer data to Facebook which then displays Facebook ads matched to the demographics and psychographics present on that data.

We also offer general social media advertising and online display ad design and media placement anging from display ads in national digital publications and websites to search engine advertising.

We work within each client’s budget in recommending specific online media buys and schedules.  We also provide back-end analytics to determine ROI and cost-effectiveness.