Data Hygiene & Email Validation


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Delivery Assurance

Populus’ email hygiene solution, *Delivery Assurance, increases email campaign ROI by assuring that the emails are fully deliverable. The solution offers email address validation that corrects misspelled and incomplete addresses, verifies top-level domains and pings the inbox to assure that the email address exists on that system. It also offers permission passing to clear remaining undeliverables off the list averaging 95% success rates, and its “SafeSend” spam trap identification and scrubbing.

Consumer Insights

Another solution, *ConsumerInsights, a data enhancement solution, optimizes the performance of your data with appended demographic and lifestyle data traits (“attributes”) from the IDEAList masterfile. Users can select the specific traits they would like matched to their name-address records, or they can take advantage of the Consumer Insight data enhancement package which appends up to 25 data elements to the file that are most relevant to their products or offers. This “industry-first” flat-rate package includes such attributes as age, race, ethnicity, country of origin, language preference, income, net worth, homeowner/renter, marital status/children, education, religion, online access, interests/hobbies and more! With the Consumer Insight-PLUS option, we can also append matching opt-in email addresses and telephone numbers to your file with a solid match rate. The solution can also verify and update email addresses and telephone numbers already contained in your file.
*DeliverySolutions and ConsumerInsights are included in a licensed suite of services from American Information Marketing, LLC owned by Populus partner Tommi Pryor.