ABOUT US


350_Fotolia_61764940_CROP2 copy


Populus Digital Marketing, LLC 

Populus Digital Marketing, LLC is a digital marketing & data company specializing in online audience targeting. We provide digital marketing planning and consulting, email marketing, online media placement, social media marketing and more. We are one of the few digital marketing companies that offers consumer data including postal addresses, phone numbers and CAN SPAM compliant email addresses as well a world-class email sending platform. Through our affiliate company, American Information Marketing, LLC (“AIM”), we also offer registered voter lists, fundraising lists and extensive nationwide consumer lists. Through our affiliate partner SenderReputation.email, we offer sender reputation services including inbox seed monitoring, email delivery troubleshooting and remediation, sender reputation rehabilitation, forensic email campaign analyses, black/blocklist monitoring, “best practices” training & coaching and legal compliance consulting.

Leadership

Founder & President Tommi Pryor has over three decades of experience in the direct marketing, multi-channel marketing and digital marketing fields. Her various businesses over the years have individually served telecommunications giants, major financial institutions and credit card issuers, newspaper and other publishers, healthcare and insurance companies,colleges and universities,leading nonprofits, government accounts including the U.S. Navy Reserves and U.S. Congressional offices, and political accounts including national political parties and related committees, PACS and 527 committees, ballot initiative committees and 10 U.S. Presidential campaigns. In 2015-’16, Populus served as the contracted email manager for The Washington Times and was responsible for deployment of close to 30,000,000 emails per month and providing email “best practices” training to its staff as well as increasing advertising revenues through a data use arrangement. The digital initiatives of The Washington Times during the period were subsequently credited by its CEO with helping it achieve its well-publicized financial turnaround after three decades of losses.  In 2016, Populus providing email fundraising services to leading candidates for the U.S. presidency and to various PACs and advocacy organizations which were very popular.  .
Tommi has delivered presentations at more than 30 professional association annual meetings and has been interviewed and quoted in TIME Magazine, Houston Chronicle, Los Angeles Times, Kansas City Star, New York’s WOR Radio, Chronicle of Philanthropy and other respected publications and media outlets. She is a frequent guest columnist on political marketing topics for Winning Campaigns magazine and has written for the Nonprofit Marketing Journal of the DMA as well as for other publications. She is credited with many industry firsts which can be read at tommipryor.com